Friday, 30 July 2010

Don't be afraid of new media

Shropshire companies should embrace social networking sites in order to protect their business.

Our Senior Partner, Graham Davies, said social media sites like Facebook, Twitter and Myspace had become phenomenally popular in a very short space of time.

“Social networking is proving to be an extremely powerful force with many larger companies using it to keep their customers up-to-date with new products and business information. Although they have their place, these sites won’t suit everyone. Some companies don’t want, or even need to advertise in this way. But even if your company does not have any intention of using it, there are compelling reasons as to why you should still register a page for your company anyway.”

Graham said setting up a corporate profile was the best way to stop someone else setting one up first.

“A competitor or company with a similar sounding name could register a Facebook profile under the listing that you would need to use. And once that was done, they’d be unlikely to give it up easily, which may leave you no option but to resort to expensive legal action. It would also prevent unhappy employees or customers having ‘fun’ at your company’s expense, so it makes sense to opt in to Facebook, if only to ensure you have the genuine profile.

“According to Facebook itself, it has over 200 million active users who each have, on average, 120 friends or contacts. So the good news is that once your company decides to sign up, your name has a very strong chance of becoming more widely known.

“Other than the time it takes you to set up and update this type of page, it won’t cost you anything to host it, so by spending a few minutes doing this now, you will both protect your company and have the option to use these sites in the future.”